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Proposal of Marketing Mix
Majerová, Oldřiška ; Veselý, Petr (referee) ; Šmakalová, Petra (advisor)
The thesis deals with the optimamization issue of the existing marketing mix in company Cukrarna Bilek. Based on the selected marketing analyzes is to make suggest to adjust the marketing mix, which will increase customer satisfaction, increase sales and enhance the company's competitiveness in the local market.
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Suggestion of a Company Communication Mix
Sombergová, Markéta ; Jelínek, Martin (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on problems associated with the suggestion of the communication mix of the Fitness centre „Kameňák“. It includes evaluation of the current state of company´s communication mix and revelation of problems in this field. Afterwards the thesis contains suggestions for improvement of this state. The diploma thesis is divided into three parts. The first part contains theoretical knowledge of the subject, the second part is focused on analysis of the company´s current state and the main content of the third part is suggestion of such a communication mix that can help the company present better its services and brings more customers.
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Marketing Strategy for Firm PANDOS, Ltd.
Dosedělová, Denisa ; Lalošák, Miroslav (referee) ; Šimberová, Iveta (advisor)
My diploma thesis proposes a marketing strategy which helps firm PANDOS keep its place on the market and prevent from loosing its customers at the time of economic depression. This thesis contains external and internal analyse, including marketing mix analyse. The analytical part issues threats and opportunities. The proposal part consists of several steps against threats and ways of reaching opportunities.
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Marketing Research of GIS suitability for Geodis Products
Chmelař, Vladimír ; Staník, Petr (referee) ; Chalupský, Vladimír (advisor)
The aim of this diploma thesis is by the help of marketing research analyze, which of the available geographic information systems (GIS) on the Czech market, intended in use in the state administration, government and the private sector in the Czech Republic, is the best from marketing point of view for commercial distribution together with geographical data of the company GEODIS BRNO. The theoretical part deals with marketing research and related marketing tools. The practical part deals with analysis the company GEODIS, analysis systems GIS, results of analysis and recommendation.
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Study of Valuation of IT Products in a Selected Company
Kyselková, Veronika ; Mrázová, Katarina (referee) ; Jurová, Marie (advisor)
This diploma thesis is focused on the valuation of IT products in a selected company. The thesis is divided into four parts. The first part is theoretical, the second part describes the company's business and evaluates its valuation in the company. The third part contains proposals for solutions and the last part contains the conditions of implementation and benefits. Based on the performed analysis, the most suitable option will be chosen, which will be the best for the company.
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Proposal for the Control of a Nonconforming Product
Janíček, Vojtěch ; Kejval, Vladimír (referee) ; Videcká, Zdeňka (advisor)
The bachelor thesis is focusing on design and optimization of control process at nonconforming product in AMT spol. s r.o. company, which applies production and sharpen machining tools. The thesis includes detailed analysis of the current state, where processe are described, when anticoincident product find out. On the basis of these analysis and finding out of possible lacks will be recommended solution, which help to reduction of incidence anticoincident products.
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Production single parts "Holder for rail mounting on curtains"
Pytlík, Radek ; Štroner, Marek (referee) ; Žák, Ladislav (advisor)
The project developed within the bachelor degree is proposing a technology of manufacturing a holder for rail hinges made of galvanized sheet steel 11 305, 1 mm thick. The production run is set at 20,000 units a year. According to literary studies concerning cutting and bending, as well as on the basis of calculations, cutting in an operating cutting tool and bending in bending tools were proposed. LEN 40 C – an eccentric press and CDC 2 – 7 hydraulic press are used for the production. The cutting punch, cutting die, bending punches, bending dies are made from tool steel 19 436.3.
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